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Abstract


OPEN INNOVATION: SYSTEMATISATION OF KNOWLEDGE EXPLORATION AND TECHNOLOGICAL EFFECT FOR COMMERCIALISATION

Organizations have to cope with a dynamic environment where innovation is essential for business success. Furthermore, the ability to innovate of any organization is directly related to a continuous flow of new ideas capable of responding to opportunities for new products and technologies. Despite its important role in initiating the innovation process, rather than trying to manage the emergence of new ideas, the approach most often advocated by companies is to encourage the generation of large numbers of ideas. However, the success of innovative product development, more than simply generating ideas requires that other process characteristics be considered. To help understand these characteristics, first, a Conceptual Modeling based on the analyzed literature is developed, later, to understand the behavior of these elements in practice, a Data Collection Instrument is applied, and a documentary analysis of a case study that is carried out in a company recognized as an innovator in its sector, the result is Applied Conceptual Modeling.



Keywords
Keywords: innovation models; Projects; administration; technology; innovation strategies



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