TÜRKİYE BAĞLAMINDAKİ TURİZM ACENTALARI WEB SİTELERİNDE KİŞİLERARASI ÜSTSÖYLEM

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Year-Number: 2021-46
Language : null
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Number of pages: 1353-1363
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Abstract

Bu makale, metinlerde üstsöylemsel unsurlardan biri olan kişilerarası işlevlerin işletilmesinde bağlamsal faktörlerin önemli bir rol üstlendiği savı üzerine yapılandırılmıştır. Metinlerde üstsöylem, alanyazında çoğunlukla akademik söylemde yer alan türlerde geliştirilmiş olan modeller üzerinden incelenmiş ve bu çalışmalarda gerek tür gerek alan gerek kültür olsun çeşitli faktörlerin etkiside göz önünde bulundurulmuştur (Hyland & Tse, 2004; Hyland, 2005). Fakat, akademik olmayan türlerde üstsöylemin nasıl işletildiğine dair alanyazında neredeyse hiç çalışma yoktur. Bu bağlamda, geliştirilmiş olan üstsöylem modellerinden hareketle farklı türlerde analizler yapılması özellikle metinlerde kişilerarası işlevlerin nasıl yapılandırıldığına dair detaylı veri elde edilmesine ve bağlamsal faktörler konusunda farklı bakış açılarının sunulmasına yardımcı olacaktır. Buradan hareketle, bu çalışmanın amacı turizm acentalarının web siteleri gibi gibi akademik olmayan yazın türlerindeki leksiko-gramatik yapılandırmayı kişilerarası üstsöylem modellerinden faydalanarak (White 2003; Hyland, 2008) analiz etmektir. Çalışmanın derlemini Türkiye’de önde gelen turizm acentalarının web siteleri oluşturmaktadır. Nitel paradigmadan hareketle kişilerarası üst söylem modeli kullanılarak içerik analizinin takip edildiği bu çalışmada bulgular, acentaların web sitelerinde kullandıkları leksiko-gramatik yapılarda alan, dil ve tür bağlamsal faktörlerinin etkisi olduğunu göstermiştir.

Keywords

Abstract

This paper is moving on the idea suggesting that contextual factors play crucial role in the operation of interpersonal metadiscourse in texts. In the literature, meta-discourse studies have been generally based on the texts in academic discourses with a special attention to some certain factors such as field, genre, culture etc. (Hyland & Tse, 2004; Hyland, 2005). However, the number of studies that have focused on how meta-discourse functions are structured in non-academic genres. In fact, a study on different genres, specifically on the interpersonal meta-discourse in texts, through developed interpersonal metadiscourse models would deepen understanding about alternative meta-dsicourse categories and widen viewpoints about probable contextual variables. Accordingly, the main aim of this study is to analyse lexico-grammatical structure of non-academic genres such as tourism promotional websites through interpersonal meta-discourse model (White 2003; Hyland, 2008). Thus, the corpus of the study is the leading tourism promotional websites in Turkey. Following qualitative research paradigm via descriptive analysis by using the categories in the interpersonal metadiscourse model, the findings of the study show that contextual factors such as language, field, and genre play crucial role in structuring lexico-grammatical construction in tourism promotional websites.

Keywords


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